Posts

5 Rules of Cost-Effective Video Marketing

Image
  5 Rules of Cost-Effective Video Marketing By now, nearly everyone agrees that video is the premier medium for effective content marketing. You can find statistics galore back up that claim—including some jaw-dropping numbers from information hub 50Wheel. According to their report, ninety-one percent of marketers say that video provided ROI in 2020! But just because you think video is great doesn’t automatically make it an effective part of your marketing mix. That takes work—and planning. So, here are some helpful guidelines, whether you’re just getting started or trying to pivot your inbound marketing or social media strategy. Rule #1 – Video isn’t as expensive as you think it is. If you’re a small business, a startup, or simply an author or an expert with ideas to share, you’ll experience extreme sticker shock when exploring video. The cost of traditional video production starts at around $1,000 per finished minute! There are good reasons for this, like the cost of a camera crew an
Post a Comment
Read more

Editing Horror Films: 7 Pacing Tips for Your Next Project

Image
Editing Horror Films: 7 Pacing Tips for Your Next Project Horror happens in the edit. Let’s explore how pacing can create a feeling of dread that keeps your audience on edge and fully engaged. Well-made horror films stick with you. The horror classics, they keep you up at night and give you pause at odd times during the day. It’s a lingering feeling. It’s not simple fear. It’s something more existential and heavy, something you can’t easily shake off. It’s a feeling that convinces you, even though you know better, that there’s got to be one more scare to come. Because you’re in its clutches. It’s right behind you. There is no escape. What is that feeling? And how do you harness it for your own horror film and video projects? That feeling is dread, creeping or otherwise, and it’s the product of the editing. While there are indeed many elements that make horror films what they are, ultimately it’s the pacing created in editing that’s going to keep your audience on edge long after the end
Post a Comment
Read more